For the Love of Afghanistan

A Cycling Story

Client: Specialized

Graduate student and avid cyclist, Farid Noori, has made it his mission to enlighten others to the majesty of Afghanistan’s Hindu Kush Mountains. In founding the nonprofit Mountain Bike Afghanistan, Noori assists at-risk Afghan cyclists in evacuating Afghanistan to avoid persecution by the Taliban. Through cycling, he discovers the similarities that all humans share and despite the strife his homeland faces, he holds tight to his passion of sharing what he deems “a cyclist’s playground” with others.